Fox Corporation Launches Fox One Streaming Service to Capture Younger Audiences
Fox Corporation (FOXA) is pivoting aggressively toward streaming with the debut of Fox One, a $19.99/month platform bundling live news, NFL games, and cable network content. The MOVE signals a strategic shift as traditional media giants chase demographics migrating from linear TV to digital consumption.
The service launches Thursday with an optional ESPN bundle at $39.99/month, while Fox Nation remains available as a premium add-on. This belated entry into streaming pits Fox against established players like Disney and Warner Bros. Discovery, reflecting broader industry realignments as cord-cutting accelerates.
Rupert Murdoch's News Corp continues diversifying its media empire across digital and traditional assets, though no cryptocurrency or blockchain initiatives were announced in conjunction with this rollout. The focus remains squarely on capturing streaming market share as legacy cable audiences decline.